How Image Theft destroys Creativity and how can Picnab help?

Picnab
4 min readJun 9, 2021

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People knowing or unknowingly participate in the digital theft of images when they share an image without checking its source or giving the credits to the rightful owner. It is a common misconception that everything on the internet is free to use. However, it is not true, as anyone who posts original content on a digital platform has a copyright to the image, which can not be shared without permission.

While image theft is illegal, it is a prevalent issue because no one can be held accountable. As it is virtually impossible and time-consuming to track the origin of the leak, artists usually do not take any action. On average, 65% of photographers have suffered through image theft over 200 times. Half of the “culprits” belong to social media as it provides unrestricted access to the users. However, the shocking fact is that the other half belongs to commercial businesses that use an altered version of the images for advertising.

How does Image Theft Affect Photographers?

Only a photographer can understand the effort that goes behind every image. The fact that there is a 50–50 chance that their unique image can be stolen the moment it is posted online is very disheartening. The digital photography industry has been plagued by counterfeiting, property theft, and unfair rewards mechanisms.

The most significant impact of image theft is on the creativity of photographers. To create a perfect shot depicting a story, photographers must put in hours of planning, conceptualization, and post-production. Not to mention the hassle of collaborating with several agents such as models during the shoot. Also, the gear that photographers use, such as cameras, lenses, lighting instruments, etc., is costly enough without filing for a copyright claim.

After putting in so much effort and resources, it can be extremely disheartening and troubling to see people using their photos for free without any credits or monetary remuneration. Often digital photographers stop putting in the effort to create a perfect image as they know they won’t be appreciated adequately. Others prefer to choose a traditional gallery exhibition for their photos which limits their audience.

Clearly, the digital world is not welcoming for digital photographers. But it is about time that people are held accountable for their actions, and the photographers are given due credit for their work. With this goal, Picnab has created a blockchain-powered NFT platform that aims to give the power back to the photographers and give real value to the images.

How does Picnab tackle Image Theft?

Picnab is an NFT stock image marketplace powered by blockchain that aims to eradicate all the problems digital photographers face. Picnab tackles the problem of image theft by assigning NFT to every unique image uploaded on the platform and makes the ownership permanent by recording it on the blockchain.

Photographers and digital artists can showcase their work on the global marketplace to sell to potential buyers as NFTs. Even after selling, the credits of the image will remain with the creator.

As Picnab is a stock image platform, it allows the users to download free copies of the original image for personal or commercial use. However, photographers can benefit from every download, too, as on every download, they will receive the PIC token, a reward token by Picnab.

Thus, Picnab offers a win-win solution for all digital photographers and users without diminishing the copyright or value of the original image.

About Picnab

Picnab is the world’s first blockchain-powered NFT stock image platform for photographers. It uses NFT to secure the copyright of an image and address the many shortcomings of social media and other digital platforms. Photographers and other digital artists can upload their work on Picnab’s global marketplace and sell it in the form of NFTs.

Picnab relies on PIC, a reward token by the company to reward their photographers for their contribution and create a fair ecosystem for both creators and the users. Among several features, Picnab offers:

  • Picnab aims to set free all photos on the internet and give the owners the real value of their hard work.
  • A global platform where photographers and artists can showcase and sell their photos and artworks as NFTs to a large audience of collectors.
  • We assign every photo and artwork with an NFT that makes the ownership and copyright immutable.
  • A global platform where users can download copies of the original photos for free and use them anywhere they want.
  • The content creators will be rewarded with a PIC token for every download.

Picnab creates a win-win situation for every entity involved in the workings of the platform without diminishing the value of the photo or ownership. Picnab is a disruptive platform that will revolutionize the digital space for photographers and other artists.

PIC Token holders can choose to mint their photos/tokens as NFTs and earn additional rewards or sell the NFTs on Picnab’s marketplace to global buyers without worrying about transferring ownership of the image.

Get in touch

Twitter: @Picnab_Official

Telegram: @Picnab_Official

Linkedin: Picnab

Facebook: Picnab

Instagram: picnab_official

For more information about the project, you can visit their website.

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